LO2 Distribution in the online age

Download - copy data over the internet

Stream a constant stream of data over the internet doesn't impact storage only accessing it online (games music and Netflix). Needs internet access. ( YouTube Netflix Disney plus and Spotify)

Simulcast a simultaneous stream of data on 2 channels at the same time. to watch or listen to a product that is broadcast on more than one platform at the same time. e.g F1. A event the is being broadcasted at the same time.

VOD video on demand a system where the viewer choose what they want to watch on a service. Ala Carte you have choice. (Netflix Disney and YouTube).

Time Shifting record a program to watch later  Pausing fast forward rewind series link skip adverts can be saved on hard drive or ssd can watch the programme multiple times accessing the content while on the go e.g plane and train journeys. 

Debate Fragmented audiences Livingstone 2002. We all do our own thing not coming all together. Traditional Tv as a group not happen anymore 

TV: has stayed the same over the years old not colour tvs and then now hd 4k tvs

Film: Used to be cds now is not ads and is using online downloading and streaming services to watch programs. cinema old film and now new streaming films such as amazon prime

Video Games: 40 years ago you would have to buy the physical cd or go to an arcade instead of buying an download or not a physical object. James Bond Nintendo 64 Forza horizon 5 download.

Magazines newspapers: Have stayed the same in a physical property except form that you can look at a online version. Empire magazine this online sun magazine

Radio: Radio has stayed the same mostly although you can now watch a live stream of the actual radio booth. BBC player live cams and BBC radio 4

Music: The music has changed from physical records and cds to virtual cds. Vinyl and Spotify

The ways the the media was sold 40 or two years ago has changed a lot because of the changing technology means that the trends for watching and obtaining media are changing such as streaming services are becoming more widespread and popular replacing traditional methods of media watching and streaming. Streaming in itself is relevantly new idea and it is a lot easier to watch programs tat can be streamed or dowloaded because you do not need a constant connection to watch the programs also it is not a static device anymore you can take the device to stream or download products with you increasing the range and the list of places you can watch your programme. e.g on a plane or train or long journey. With radio It used to be that it was purely a listening device type of media now we can use live webcams rot watch certain parts of the show. E.g interviews and certain shows like new year or Christmas shows. Video games are able to be downloaded over the internet and they are no longer requiring a physical disk meaning that they can be played offline and almost anywhere. music can now be streamed and accessed instantly meaning that people can listen to music almost anywhere, we no longer need vinyl or cds and can just use streaming services. Film can be accessed through streaming services meaning that more films are not needs on a physical hard disk. They have become downloadable and you can watch them almost anywhere. Magazines are now being able to be looked at online meaning the the physical option of buying a magazine is decreasing in popularity

KTA 3 Traditional and virtual marketing

 John Wick Task 1.

Keanu Reeves social media 

He promoted the film on his own Social media accounts by posting videos of behind the scenes as well as the official film posters

Billboard - this is a billboard advertising John Wick In Times Square New York. The Billboard is right in the tourist centre of the city meaning that a lot of more people will see the advert.

Social media advert - this advert was on Instagram. 

Magazine Advert for the film - the Empire magazine is based at a younger audience.

Film Trailer, the film trailer was shown worldwide in cinemas and on TV and social media streaming platforms e.g. Instagram and YouTube. 

Task 1. The billboard and the magazine are both traditional methods of advertising (older people). These are well used methods of advertising that are guaranteed to work successfully. They are the foundation of most main advertising campaigns and they appeal to almost every age group. The viral marketing (younger people) methods uses social media and film trailers. These are less reliable but they are cheaper methods meaning that more companies can get their products out there for their target audience to see. Together they appeal to every audience.

Task 2.

Task 3.

Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream methods of advertising.

A Costco 4 for 2 deal (advertised on email) was effective. The target audience e.g. my dad looked at the deal but did not buy the product. The advertising was successful because he looked at the product and it stayed in his mind. The idea of the advert was not necessarily to get him to buy the product but to remember that costco does good deals.

LO2 traditional and virtual advertising

Traditional methods -THINK BY SECTOR. Radio, Billboards, TV, newspaper and magazines and posters. Before Web 2.0. Dominated by conglomerates. The traditional ways have a mass audience. A great way to make lots of money form the media product. A independent company would find this very expensive to do on a national level. Local radio Local TV local billboards. The only way and independent company can advertise traditionally to a mass audience is through a joint venture e.g. a conglomerate.

When does advertising happen in vertical integration - ie production distribution and exchange. In between production and distribution. 

Digital methods/viral marketing THINK WHAT YOU SEE. Social Media Advertising online. Its is cheaper than traditional methods it is also quicker in reaching an audience, Easily target a specific audience through following accounts. Benefits everyone especially independent company don't need subsidiaries to produce and distribute.

Impact technological convergence Web 2.0 Blackbox devices digital natives are brought up with this converge different technology a multifunctional device e.g a phone olden days to have to buy physical objects while nowadays they are all converged into one singular device access a range of media all in 1 place. It is INTERACTIVE. web own language @ and hashtag. Black Box theory what we are consuming media digital natives younger age groups mainly. Grew up with technology. Digital migrants are older audience and have too had to adapt towards technology.

Henry Jenkins (2006) we now live in a convergence culture synergy. Synergy cross promotion on different platforms. A constistant House style font. 

Above the line (mass media/ audience)  v below the line advertising (personalised/niche/demographic). This is traditional methods aiming to the masses. Targeting everybody. put in on a particular media channel targeting specific audiences.

LO1 recap