LO3 and LO6

LO3 and LO6

LO3 - Analyse an existing product.

use your own case study film

12 to 16 marks in the exam

micro-elements: mise en scene, camerawork editing, sound

theory: representation, genre, narrative, audience

BIG QUESTION decides between grades.

One the first 2 questions that I will answer.

LO6 - This is:

Regulation, the effects of media products on audiences. PEGI BBFC (British board of film classification, Video games Pan European Game Information).

DEBATE statement in quotes and then the actual question e.g digital media products negatively impact young children. Disscus this statement with contemporary with examples and theory.

PASSIVE AN CATIVE AUDIENCE THEORY.

Passive shows the negative impacts.

Active shows the positive impacts.

Case studies controversial media products needed 3 or 4.

40 mins on the question 4 sides.

In contrast in comparison are all key words.

LO3 Mise On Scene

The composition of ele

ments in the scene, scene design and placement of actors and props. Anything in front of the camera.

Mise On Scene. EVERYTHING IN THE FRAME

1. Live Action Film (real people).
2. Location.
3. Blocking (placement of actors).
4. Lighting (High Key Bright) which is a juxtaposition to Low Key Lightning (Dark).
5. Costumes they are designed and the actor has been instructed to wear it to present a particular meaning.
6. Props have to be hand held can act as iconography a symbol of the character type. E.g Spiderman's web slingers
7. Analysis terms connote signify
8. Do not use represents/emphasis/highlights/SHOWS.
9. Use the words CONNOTE AND SIGNIFY
10. Say the denotation first
11. Gestures e.g hitting banging 

Denoted or the denotation = what you see and hear giving a description

Denoted was Thor banging his hammer on the floor, this connoted his strength and mightiness.

This has an. Effect on the audience as it creates a spectacle a sign for audience. use of language is very important. The audience knows Thor is going to be victorious. The opposite character is our antagonist.

Deadpool is an - Anti hero.

Accidental hero - Spiderman

Ideal self ideal partner Rodgers 1980. People we want to be. Ideal partner means we think they look good and want them to be your partner.

Setting up the enigma the problem

TASK 2:

Example Free Guy:

Costumes in the film are fairly basic for the main character. For the other characters they have different and varied styles of costumes depending on the setting of the shot. This is a good guy so his costume is not dark or moody but instead lighthearted and happy.

The costumes change throughout the 2 main settings of the film which are the game itself and then the real world that is outside of the game. For example in costumes inside the game are over expressive and are not what the characters would wear in the real world.

The props in this movie are mostly weapons and guns. At the start of the movie the only prop is a cup of coffee that the character buys. This connotes that he is peaceful although throughout the movie the props become more aggressive turning into weapons. This connotes that the character has become more aggressive and heroic towards the end of the movie.

The gestures in the movie connote that the movie is a an action movie and there is a lot of fast paced action and shots. To create a sense of excitement for the audience this connotes a sense of danger and thrill for the audience.

Lighting: the lighting in this movie changes from dark to light depending on the circumstances of the main character such as the dark moody lighting in the run up to a fight scene, and using bright vibrant lighting for the scenes where the main character is happy or is successful in their fight or other objective.

The colours in the film represent the theme of the the particular scenes for example the lighter colours such as blue and green feature heavily throughout the scenes where the main character is happy or has completed what they needed to do so for this film it is when they discover a secret level, when they discovered this secret level it was displayed as a paradise for the main character and the colors represent the happiness of the main character.

The location of the film changes due to the kind of film that this is. The film is an action film meaning that it has a lot of fast paced action scenes. the locations are either large open areas or small enclosed area where fighting taking place.

LO1/ LO2 RECAP STARTER TASK

 LO1/ LO2 RECAP STARTER TASK

1. Name three traditional methods of advertising. Billboards Print and Posters.
2. Name three traditional methods of distribution. Cinema TV Radio (Web 1.0)
3. What do you think Above the line advertising  means? Mass Audience aimed advertising this would also include traditional methods. (conglomerate find this easy) Horizontal integration.
4. What do you think Below the line advertising means? Advertising to a smaller/niche/loyal audience. A specific demographic. using social media. Target the fans.
5. What is the benefit of digital and online technology for media producers in terms of marketing a product? It is free so smaller independent companies can advertise. Can post multiple times on the same accounts and link all of the other accounts that want t have the advert on. Its is faster than non social media. Due to convergence culture e.g multifunctional devices the use of hashtags and tagging means a producer can target a wider audience. Allows for more interaction for the audience. Instant feedback. Can go viral or trending pages.

Define:

1. Technological convergence is when technology develop and enhance. You can access multiple media and services from one place. Biggest example is the internet and Web 2.0.
2. Cross media ownership when a conglomerate owns different subsidiaries that produce different media types.
3. Black box devices is an example of technological convergence. They are multifunctional devices.
4. Synergy promoting a service or product through its subsidiaries. Can use traditional methods of advertising. Subsidiaries make it easier for conglomerates.