LO1/ LO2 RECAP STARTER TASK

 LO1/ LO2 RECAP STARTER TASK

1. Name three traditional methods of advertising. Billboards Print and Posters.
2. Name three traditional methods of distribution. Cinema TV Radio (Web 1.0)
3. What do you think Above the line advertising  means? Mass Audience aimed advertising this would also include traditional methods. (conglomerate find this easy) Horizontal integration.
4. What do you think Below the line advertising means? Advertising to a smaller/niche/loyal audience. A specific demographic. using social media. Target the fans.
5. What is the benefit of digital and online technology for media producers in terms of marketing a product? It is free so smaller independent companies can advertise. Can post multiple times on the same accounts and link all of the other accounts that want t have the advert on. Its is faster than non social media. Due to convergence culture e.g multifunctional devices the use of hashtags and tagging means a producer can target a wider audience. Allows for more interaction for the audience. Instant feedback. Can go viral or trending pages.

Define:

1. Technological convergence is when technology develop and enhance. You can access multiple media and services from one place. Biggest example is the internet and Web 2.0.
2. Cross media ownership when a conglomerate owns different subsidiaries that produce different media types.
3. Black box devices is an example of technological convergence. They are multifunctional devices.
4. Synergy promoting a service or product through its subsidiaries. Can use traditional methods of advertising. Subsidiaries make it easier for conglomerates.