1. The devices used in 2010 are not multimedia devices but by the year 2016 the devices have under gone technological convergence and became portable devices e.g phones. The second interpretation is that the devices such as tablets have become more widely used as their number has increased consistently over the years. Y Y you dont always have to talk about dramatic changes.
3. One reason is the the population has been brought up with the technology so they are more and more dependent on it therefore the younger generations will be using it more often then the older generations who may struggle to use the technology. A second reason may be that the availability of multimedia devices have increased meaning that the younger generations are more likely to use a portable multimedia device. There are more devices in circulation meaning that the chance of people using the devices will increase. Y use VODS video on demand called digital natives Y key terminology convergence
4. The difference between readership and circulation is that the circulation is how many people may be able to read and readership is how many people actively buy the product. N SWITCH THEM!!
WWW: Got the jist of all of the questions.
EBI: Dont mix up READERSHIP and CIRULATION!!
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