LO4 understand the target audiences of media products

 mainstream - eg  KISS which is a radio station playing popular music that young people listen to.  they can access on phones.  no radio needed  -  meaning that they have a better understanding of technology and can access radio more easily than the older audiences.

niche - eg Land Rover Owner - this is a niche radio station that is for a smaller target audience. this means that the station does not have as many listeners.

If a media product is said to have a mainstream or mass audience it will appeal to a wide range of ages groups and cultures.  they are often distributed by larger media conglomerates (check definition) .

Due to these facts, they tend to make a larger profit due to the wide audience appeal.

an example of a mainstream media product is a blockbuster film.  these do not have target audiences and instead appeal to all age groups.

Niche audiences are often smaller and target a more specific audience (based on interests, skills or beliefs). Often have a loyal following from their target audience.

Independent films, appeal to a specific audience, focuses on their interests.

mainstream media examples are harry potter, MCU, x-factor, BGT, Video games, Minecraft, Pokémon go.

Example:

Film: mainstream - Endgame; niche - free solo (climbing) 

Tv: mainstream - Netflix,; niche - WWE

Game: mainstream -  Fortnite;  Zelda -  BOTW

NRS: NATIONAL READERSHIP SURVEY. Print Industries. 

RAJAR: RADIO JOINT AUDIENCE REASEARCH.

BARB: BROADCASTERS AUDIENCE REASEARCH BOARD.

all use Social grades. although these social grades were developed over 50 years ago the classifications provide publishing and print industries within the UK with a means of classifying audience in a way that is understood by the majority of future advertisers. 

the social grades come from the NRS.

ABC1 is targeted the most by print companies.

demographics is when media produces study the breakdown of their target audiences based on variables.

Subgroups are age ethnicity gender class status hobbies interests lifestyle.

BBC Radio 1 is a pop and podcast radio station. It targets younger people on a wider basis 15-29 years old.

BBC Radio 4 is for more older people and therefore has less music.

the station continues to have a balanced audience in terms of gender 49  male and 51  female. The average age of their listeners is 5 years old and skews towards an older audience. The station also continues to have an upmarket basis 75 of those turning in fall to the ABC1 demographic.

BBC Radio 4 Extra is a mainstream audience more aimed and the older demographic. The station plays comedy at night and this appeals to a more niche radio audience.

BBC Radio 2 this radio station appeals to a wider audience as it has several different demographics appealing to the older generations as well as some younger demographics as well.

Explain how the data can be used to show an audience researcher the difference between programming and target audience for BBC1 and Channel 4.

The data can be used to find out what kind of programs will appeal to different age demographics. This information can then be used to make the station better for a specific audience or a wider more varied demographic. For example, the audience researcher can look at the BBC1 graph and use the graph to find out that the FA Cup Final was the most popular program, while on Channel 4 it was 24 hrs in A&E

An audience researcher can see differences in genre and form of the program's answers will reference target audience considerations. As well as examples form both Tv shows

Target audience considerations Age, gender

RAJAR: RADIO JOINT AUDIENCE RESEARCH.

BARB: BROADCASTERS AUDIENCE RESEARCH BOARD.

NRS: NATIONAL READERSHIP SURVEY.

Barb compile the views and popularity of different programs to make programs using ratings.

MORI the company have used barb.

who is watching what are they watching. who are they watching it with.

RAJAR stands for Radio Joint Audience Researchand is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector. About Joint Industry Currencies.

BBC radio

Tablets

TV

Phone

Computers

2. Im a celeb Reality TV

3.BBC 1 Prime minister Address

4. ITV

1. pre-production

2. 2 hours

3. pass fail merit distinction

4. radio TV 

Copyright

Freedom of information act

Intellectual property rights

Data protection act 1988

The Data Protection Act (DPA) is a United Kingdom Act of Parliament which was passed in 1988. It was developed to control how personal or customer information is used by organisations or government bodies. It protects people and lays down rules about how data about people can be used.

The DPA also applies to information or data stored on a computer or an organised paper filing system about living people. Organisations that do not adhere to the rules set out by DPA risk prosecution by the Information Commissioner’s Office (ICO) where fines can reach up to £500,000 and even imprisonment.

Stops copyright and people getting personal information without permission.

Court and fines even prison.

Harley believes that institutes produce invisible fictions of the audience that allows them to get a sense of who they must enter relations with meaning they must know their audience to target them effectively.

Audience profile is a visual audience tv and film

Reader profile reading audiences magazines and newspapers

McQuail identified 4 categories that give an insight as to why audience use and interact with media products.

escapism media products help people escape the real world.

surveillance people use ,media products to help them find information.

personal relationships using media products as talking points.

personal identity media products are used as a means of shaping their own subculture identity.

Hit man 3 is a game where you play an assassin and have to kill everyone and this appeals to escapism. This allows people to take their anger on the world by murdering innocent people. This helps people to relax.

ITV

Film older target audience because younger kids will have gone to bed. The other programs are for mostly older people because itv has city for the younger audience mass audience Wednesday.

Circulation: Number of people buying the product

Readership: The number of people who rear a print product as part of second hand consumption.